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The new school year is just underway and college students across the country are already flexing their flirting skills. In fact, Tinder sees the highest influx of new 18-year-old members during freshman orientations. To encourage this new cohort of users to put themselves out there and make new on-campus connections, Tinder is partnering with “Tap In” rapper Saweetie to launch Swipe Off. The nationwide challenge will award the college or university with the most Swipe activity, proving it’s at the forefront of crush culture, a free concert headlined by Saweetie, along with a surprise special guest.
Starting today, the Swipe Off challenge is open to select colleges and universities enrolled in Tinder U, an in-app feature that lets collegiate users easily connect with others at their school. The school that sends the most Likes (…or Nopes) on Tinder through October 6th will win a free concert for its campus.
“Tinder is always working to match the vibrant energy of our college users. They form the core of our user base, and over the years, we’ve seen countless campus connections blossom into meaningful relationships,” says Stephanie Danzi, Senior Vice President of Global Marketing at Tinder. “We created The Swipe Off challenge to feed into that energy and encourage them to unlock all the possibilities of the college experience that come from meeting new people.”
It’s no coincidence that the Icy Girl herself is headlining the ultimate Swipe Off experience for the winning school. Saweetie has been vocal in her affinity for both the college experience and Tinder, with the proud USC alum referencing the brand in her viral hit single “Tap In.”
“Whether they were a fling, a friend, or something more serious, the people I met at USC are what made my time there a blast. I’m excited to partner with Tinder in encouraging today’s college students to ‘tap in’ to the possibilities that come from meeting new people.” says Saweetie.
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