Gatorade and DJ Khaled Unveil Exclusive Partnership with Gatorade iD Launch – The Source

In anticipation of Super Bowl LVIII, Gatorade and DJ Khaled are set to announce their exciting partnership for the launch of Gatorade iD, a groundbreaking free membership platform offering exclusive benefits to its members.

Gatorade iD provides members with personalized equipment, limited drops, and special rewards. The platform aims to elevate the experience for sports enthusiasts and Gatorade fans by offering unique and tailored perks.

To kick off the collaboration, DJ Khaled will be the first to curate his capsule collection, aptly named the “Gatorade x DJ Khaled” capsule, available exclusively for Gatorade iD members. The capsule will be unveiled during Super Bowl week and accessible on Gatorade.com.

The “Gatorade x DJ Khaled” capsule includes:

1. Gx Bottle: Showcasing a distinctive design inspired by the vibrant energy of DJ Khaled’s hometown, Miami, FL.
2. Gatorade Towel: Featuring a design incorporating DJ Khaled’s unique “We The Best” energy into the iconic Gatorade towel widely recognized globally on sports sidelines.
3. Jordan Brand Hoodie: Crafted from heavyweight loopback French Terry, this fleece pullover hoodie proudly displays the We The Best and Gatorade bolt logos.

“I’ve loved Gatorade since I was a kid and to this day, I have it in the studio with me to fuel my creativity,” said DJ Khaled. “I’m so blessed they gave me the keys to create this legendary capsule. Gatorade, We The Best and Jordan Brand…we all icons and this is just proof!”

“Since debuting the Gx platform in 2015, innovations have fueled the brand’s evolution from a sports drink to a fully connected performance and wellness ecosystem. More recently, Gx Collabs first gave Gatorade roster athletes a chance to use Gx bottles as blank canvases for self-expression. We are excited to bring a personalization capability that was once only available to pro athletes to every athlete worldwide. In the future, Gatorade iD will add rewards and broader personalization to become each athlete’s curated corner of the Gatorade universe,” said Gatorade Chief Brand Officer, Anuj Bhasin. “DJ Khaled sits at the intersection of sport, music, entertainment and now, Gatorade culture. We’re extremely excited to partner with him on the launch of Gatorade iD.”

This innovative collaboration between Gatorade and DJ Khaled is poised to bring fans an exciting fusion of sports, music, and style, offering them a chance to engage with exclusive merchandise and experiences through the Gatorade iD platform.