Davido, Steve Stoute, Tokischa: The Pioneers of SelectCon 005’s Music Innovation – The Source

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UnitedMasters, in partnership with Ally, Diageo, Delta Airlines, and Visa, has once again set the stage for a monumental experience with SelectCon 005. Held at the iconic Terminal 5 and headlined by global music sensations Tokischa and Davido, alongside the visionary Steve Stoute, the event marked an extraordinary convergence of music, business, and personal journeys.

Key Highlights:

  • Inspirational Speakers:
  • Tokischa and Davido headlined the event and shared personal stories of triumph and tribulation.
  • Steve Stoute ,CEO of UnitedMasters, delving into the future of music and the power of independence. He announced the upcoming launch of UnitedMasters in Nigeria, expanding the platform’s global footprint.
  • Rashad Bilal and Troy Millings of Earn Your Leisure were interviewed by legendary journalist Elliott Wilson, offering insights into their incredible journey from podcasting in their homes to captivating a crowd of 20,000 at the 2023 Invest Fest. Their story serves as a testament to the power of resilience, entrepreneurship, and the impact of new media on shaping narratives.
  • LVRN (Love Renaissance): Shared the keys to building an independent music label and management company, emphasizing the importance of an exceptional team and their success in entering Africa and the Afrobeats genre.
  • Personal Revelations:
    • Davido opened up about the highs and lows of running his own label, the tragedy of losing his son, and the recent joy of welcoming twins into his family.
    • Tokischa shared personal experiences that inspired her music, emphasizing the therapeutic power of creativity and the importance of owning her brand.
  • Insights on Independence:
    • Speakers shared the power of being an independent artist, emphasizing the benefits and advantages of being a member of UnitedMasters and  having Translation under the umbrella for branding and campaigns opportunities.
  • Diageo:
    • A 100-hour program led by Bulleit Whiskey, infusing the event with the spirit of creativity and innovation.
    • Guests enjoyed a tasting experience featuring Diageo brands, including Baileys Chocolate, Bulleit, and other premium selections.
  • Powerhouse Performances:
    • DJ Spinall and DJ Pope: Captivated the audience with their masterful turntable skills, providing an immersive musical experience throughout the event.
    • UnitedMasters artist Liana Banks took the stage, enchanting the audience with her latest hits.

UnitedMasters, in partnership with esteemed partners Ally, Diageo, Delta Airlines, and Visa, has once again delivered an extraordinary experience with SelectCon 005. The event’s elite speakers, including Steve Stoute, Rashad Bilal, and Troy Millings of Earn Your Leisure, LVRN, and Elliott Wilson, took the stage to share insights, drop gems, and take the audience on journeys that transcended the boundaries of traditional industry events. The success of SelectCon 005 resonates not only in the incredible performances but in the profound conversations that unfolded, revealing the authentic stories behind the music and business triumphs. UnitedMasters, the trailblazing force at the intersection of music, technology, and independence, continues to lead the charge in shaping the future of the music industry, providing a platform where creativity, independence, and innovation come together. reinforcing the platform’s commitment to promoting and supporting emerging talent.

Screenshot 2023 10 16 at 9.03.33 PM

The event went beyond the stage performances, offering a platform for artists like Davido and Tokischa to share personal stories that transcended their musical journeys. Davido’s candid reflections on the highs and lows of managing his own label, the tragedy of losing his son, and the joy of new beginnings with the birth of his twins provided a raw and intimate glimpse into the life of a global music icon. Steve Stoute, the visionary CEO of UnitedMasters, not only discussed the future of music but made a groundbreaking announcement of the launch of UnitedMasters in Nigeria later this year. This expansion marks a strategic move to empower and support artists on a global scale.

Tokischa, known for her powerful and authentic music, opened up about the inspiration behind her most popular songs. She shared the pain and truth embedded in her music, highlighting the therapeutic release that comes from expressing oneself creatively. Tokischa also emphasized the importance of creative control and brand ownership in the music industry.

Screenshot 2023 10 16 at 9.07.03 PM

Throughout the event, speakers emphasized the power of independence for artists. Steve Stoute did a deep dive of the advantages of having Translation, a powerhouse branding and campaign agency, under the UnitedMasters umbrella, providing artists with unparalleled support in building their brands.

Guests were treated to an exclusive tasting experience featuring Diageo brands, including Baileys Chocolate, Bulleit, and other premium selections. This added a touch of sophistication to the event, creating a multisensory experience for attendees.

SelectCon 005 was more than an event; it showcased the power of music, technology, and independence to shape narratives, redefine success, and celebrate the authenticity of artists and entrepreneurs.





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